Beautiful design, honest pricing, and features your whole family will actually use. No surprise paywalls. No 2012 UI. Just a cozy place to run your household.
Free for families · Works on any device · Set up in 5 minutes
Cozi's Trustpilot rating dropped to 2.1 stars after their 2024 paywall — families are actively searching for something better.
Why families are switching
Cozi was a fine family app for a decade. Then came the May 2024 paywall that locked features families had used for free for years. Reddit erupted. Trustpilot tanked. Families started looking for alternatives. That's probably why you're here.
Free features families relied on — like color-coded calendars and shopping lists — moved behind Cozi Gold ($39/yr) with little warning.
↑ #1 complaint in 2024 reviews
Cozi's interface hasn't meaningfully evolved in years. It works, barely, but it doesn't feel like a product anyone loves anymore.
↑ Recurring theme in App Store reviews
A product with millions of users and a 2.1 rating is a product in decline. The reviews tell the same story: paywall frustration and no meaningful improvements.
↑ Trustpilot, 2025
Cozi's onboarding fails to bring the whole family in. It ends up being one parent's tool, which defeats the whole point.
↑ From r/cozi and r/mommit
Feature comparison
A straight comparison — no spin. See what you get with each.
| Feature | Marigold ✦ | Cozi |
|---|---|---|
| Calendar view | ✓ | ✓ |
| Shopping lists | ✓ | ✓ (paid in 2024) |
| Meal planning | ✓ free | Gold only ($39/yr) |
| Task subtasks | ✓ | ✗ |
| Kanban / board view | ✓ | ✗ |
| Points & family gamification | ✓ | ✗ |
| Family streak | ✓ | ✗ |
| Recurring tasks | ✓ | ✓ |
| Google Calendar sync | ✓ | ✓ |
| Multiple themes / design options | ✓ 4 themes | ✗ |
| Dark mode | ✓ | ✓ |
| Voice input for tasks | ✓ | ✗ |
| AI-assisted task creation | ✓ | ✗ |
| Family values & shared identity | ✓ unique | ✗ |
| Daily rotating moment / quote | ✓ unique | ✗ |
| Notes view | ✓ | ✗ |
| Installable PWA (no App Store needed) | ✓ | ✓ |
| Real-time multi-device sync | ✓ | ✓ |
| Beautiful, modern design | ✓ editorial cozy | ✗ (2012 era) |
| Free tier — core features | ✓ Generous free tier | Shrinking post-2024 |
What makes us different
Marigold is designed for families who want something that feels as good as it works — an organizer that belongs in your home, not just on your phone.
Sage greens, warm cream, Playfair Display headlines. Marigold looks like a linen journal and works like a command center. You'll actually want to open it every morning.
Every completed task earns points. A weekly family leaderboard resets on Sunday. Kids and partners who ignored Cozi actually compete in Marigold.
A curated seasonal illustration and a warm quote appear each morning. A small ritual that gives families a reason to open the app — not just a notification.
Define what your family stands for. Marigold weaves those values into the app, making it feel like yours — not a generic productivity tool bolted onto your family.
"Remind everyone to pack soccer gear for Saturday" — speak it, Marigold creates it. AI understands context and builds tasks with due dates, recurrence, and points automatically.
Switch between kanban board, monthly calendar, and list views. Marigold adapts to how your family thinks — not the other way around.
Honest pricing
We'll always tell you upfront what's free and what's premium. The core features your family needs — calendar, lists, tasks, meals, voice input — are free.
Ready to switch?
Set up your family board in 5 minutes. Share the link at dinner. Watch your family actually use it.
Start free — no credit card →Works on iPhone, Android, and any browser. No app download required.